SOI. puts an end to endless digging in purses and backpacks. 76 days of rummaging. That is simply too much.

The “Bag Stories” study found that women spend an average of 76 days of their lives looking for items in their bags. We thought that was a lot. Too much.

SOI. provides a remedy and is super easy to use. A lamp that lights up as soon as you start digging in your bag. Without a switch and with a proximity sensor. After ten seconds, the SOI. turns itself off again automatically. The circular shape with an elliptical cross-section stands for elegant, timeless design.

Of course, SOI. does not only work in handbags, but also in suitcases, backpacks, tents and wherever you might need a small mobile light. Of course, SOI. can even be operated by men too!